Rémy
Martin Cognacannouncedthe launch of its new global campaign that
recognizes and celebrates individual’s multi-talents in October 2015.
Following the selection of DJ Jimmy Jatt, Folarin Falana (Falz the
Bahdguy), Noble Igwe; ShinaPeller, VJ Adams, Charles Okpalekehave been
unveiled as the new set of influencers who embody thebrand’s philosophy
and lifestyle. The
campaign tagline, One Life/Live Them®,
which assumes its grammatical accident, identifies that today’s consumers are
not defined by one talent or skill, but are multi-faceted and should be applauded
for their many passions. Rémy Martin’s One Life/Live Them campaign encourages
consumers to explore and celebrate all their talents. It is a call to live
richer, larger lives, to expand the horizon and seize all the wonderful
opportunities that life can offer, beyond the one-dimensional paths that former
generations could have embraced.
INFLUENCER PROFILES
SHINA ABIOLA-PELLER - ENGINEER/ CAPITALIST/
NIGHT LIFE MOGUL/PERFECTIONIST
Chairman,
Aquila Group Limited, a multi-million Naira conglomerate with international
investments in real estate, hospitality, energy, financial services,
entertainment and international trade, Shina is a true example of a man who not
only lives many lives, but excels at every single one of them.
Son of the
late famous Nigerian magician Professor AbiolaPeller, Shina holds a bachelor
degree in Chemical Engineering from LadokeAkintola University of Technology
(LAUTECH) and a Master’s degree in Business Administration. This is the
foundation on which he has gone on to build the vast and diverse empire he is
well renowned for today. “Why restrict yourself to one thing when you could
excel at several other things,” he says.
Fondly called
the “King of Nigerian Nightlife”, Shina’s vision to carve a niche and add value
in the hospitality sector led him to set up Quilox Restaurant, Bar and Night
Club which was the first purpose built world class night club in Nigeria. He
also set up Aquila Records in 2014 in a bid to develop and support young exceptional
talents.
ADAMS IBRAHIM – VIDEO JOCKEY/ FASHION
ENTREPRENEUR/ RAPPER/ KING OF TALK
Popularly
known as VJ Adams “The King of Talk”, Ibrahim was born Lagos State to the royal
family of Oba AdetoyeIbefun Ogun state. The native of Ogun State, he obtained a
diploma degree in Civil Engineering from the University of Lagos before
proceeding to obtain a BBC certification in broadcasting.
And, being by
nature a very patient, practical and efficient person who excels in matters of
business, Ibrahim has gone on to broaden his horizons and also prosper as a
fashion entrepreneur, rapper, and executive music producer.
CEO, Embruto
Denims by VJ Adams and Smada Entertainment, Ibrahim believes there’s no second
shot at living this one life so why not live them to the maximum.
CHARLES OKPALEKE – NIGHTLIFE TYCOON/
HEALTH ECONOMIST/ LECTURER/ SILVER TONGUE
A Medical
Laboratory Scientist by discipline, one would naturally assume that Charles
would be the nerdy, cloak-clutching, single-minded type but he is far from this
science stereotype. This be-spectacled gentleman is a top entertainment
entrepreneur; Charles is CEO and co-founder of one of Nigeria’s biggest and
most successful nightlife chains: the Play Entertainment Network.
His foray
into entertainment does go beyond just nightlife and hospitality too as he’s
also a Nollywood movie producer. A firm believer that life is all about giving
back, he says: “A tight fisted Hand is unable to receive.” This philosophy birthed
the other aspects of his multi-facetted life: he’s a lecturer at the University
of Nigeria, and also a United Nations Health Economics Consultant.
Rémy Martinremains
committed to the core principles and values that its founders used to establish
the company more than 290 years ago. Supporting the community, highlightingskills
and revealing thetalents of people and nature, honoring craftsmanship and
embracing the luxury of time enables Rémy Martin to cultivate the most premium
products. It is this depth of history and skillful mastery that goes into every
bottle of Rémy Martin Cognac.
“Rémy
Martin has always been about sharing – the fruits of our labors, the talents of
our cellar masters, a range of cognacs crafted to suit different tastes but always
with a distinctive style. It’s a philosophy which strikes us as tailor-made for
today’s social networked world,” said Augustin Depardon, Executive
Director of Rémy Martin. “The most inspiring people are never just one thing,
they are diverse and multitalented and we can’t wait to discover their passions. Just like Rémy Martin. “
Keep a look out for
some of the other men Rémy Martin recognizes and admires over the coming months.
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